ABOUT
For thousands of years Ayurveda has used India’s flora and fauna to nourish and nurture by appealing to the inextricable connection between the mind, body and soul. vēr वेर takes its name from the Tamil word for "root", symbolizing our commitment to returning to the fundamentals of effective skincare. Our brand is built on the principle of effective minimalism, the underpinnings of every personal self-care ritual. With this philosophy in mind, we have crafted a small range of naturally effective Ayurvedic products reflecting the belief that less is more when it comes to skincare.
Created for you, our consciously curated solutions are centered around the importance of your skin’s health through our approach to natural and holistic healing, delivering multi-correctional results while prioritizing a long-term commitment to your skin. Formulated with great care and precision to target an array of concerns across all skin types, we guarantee transformational results through thoughtful compositions of form and function, derived from ancient prescriptions and handcrafted from the finest ingredients transcending history, culture, and tradition.
At vēr वेर – we are dedicated to help you radiate your inner essence by harnessing the knowledge of Ayurvedic principles to connect your health with elevated intention and the meaningful simplification of considered self-care rituals. We believe that Ayurveda’s holistic and restorative approach is the future of effective and mindful skincare.
Philosophy
As a traditional practice that has been the central pillar of holistic medicinal science and plant-based therapy for thousands of years – Ayurveda is profoundly ingrained in our all-encompassing and thorough approach to formulation and design. We devised a line free of harsh actives and irritants, with the belief that balance is best attained when nature and science work in unison.
Our solutions encompass the purity of plant oils and extracts that are naturally derived, sourced from reputable suppliers and are incredibly potent. Carefully curated, we combine traditional Ayurvedic prescriptions and scientifically proven ingredients to support and transform the skin on our bodies. We prioritize the simplification of beauty rituals without compromising on quality or efficacy, integral to our ethos; delivering long-lasting, multi-correctional results through our luxurious blends of powerful active botanicals.
Our formulations are advised by Ayurvedic practitioners from all over India and crafted locally here in New Zealand with a trusted team of expert cosmetic chemists, internationally renowned for their advancements in natural skincare and use of innovative ingredients, prioritizing potency, purity, and provenance.
Transformational wellness can be achieved naturally with minimal maintenance; although simple, always intentional.
By structuring our brand and products around these principles, we exercise intentional living by innovating and curating thoughtful formulations enriched with potent and nutrient dense plant-based active ingredients.
We believe less is more, and therefore the composition of our products reflect our values in effective skincare solutions that are designed to deeply nourish, enhance and rejuvenate your skin.
Devoted to maintaining the integrity and practicality of our brand, we are guided by transparency, environmental and social consciousness. We believe in slow and intentional production and design, taking responsibility to prioritize ethical and sustainable practices in all aspects of our business, continually seeking new innovative ideas to help us adapt, evolve and improve.
We choose suppliers based on their sustainability credentials. Our products are ethically produced, sustainably sourced, and cruelty-free, intended to never compromise the quality and efficacy of our formulations and low impact manufacturing processes.
Manufactured in both New Zealand and India, our range of products are hand packed and shipped from our studio in Auckland, New Zealand. Our formulas are mindfully packaged in glass bottles that are recyclable and reusable, and shipped in locally acquired low-waste materials. We responsibly source all aspects of our business and strive to be carbon neutral as we continually challenge industry standards, progressing towards a regenerative future.
Our formulas are mindfully packaged in low waste and recyclable materials. We remain committed to evolving our sustainable practices as we diligently work on finding better solutions for sustainable production and manufacturing practises.
To recycle your Face Oil:
i. Separate, clean, and dispose of the dropper.
ii. Thoroughly wash the glass bottle with soap and water.
iii. Recycle, reuse, or collect for our recycling program.
We offer a free return label and 20% off your next order to incentivise our recycling program. Simply email info@vertheritual.com with 3 or more used bottles, and we'll send you a return label along with a discount code for your next purchase.
Alternatively, should you not wish to post back your packaging components, they can be dropped to any local Terracycle drop off location for recycling.
because by obliging our presence, the ritual is intended to have an intensity that routine does not.
The philosophy of slow and artful living indulges in simplified rituals that are uncomplicated, essential and grounded in nature.
vēr वेर is a collection of refined self-care essentials, designed to cultivate intentional living through our philosophy;
The Ritual of Ayurveda.
FOUNDERS NOTE
Beauty and wellness rituals have remained a historically integral part of of South Asian culture, often encompassing the spiritual and physical aspects that link divinity with nature. This connection between ancient wisdom and holistic healing rituals inspires my journey into creating a considered line of wellness essentials that pay homage to my heritage, are authentic, and encourage others, like myself, to be part of a shared experience that reconciles our cultural roots within modern society.
vēr वेर was created to discover, understand, and honor South Asian cultural practices through self-care, blending wellness and tradition together, while highlighting the importance of holistic healing and the vitality of Ayurvedic practices. We aspire to build a community around representation, inclusion, and integrity; navigating and grounding ourselves in personal rituals that honor our past, represent our present, and educate our future.
We hope to inspire you on this journey to create and define meaningful self-care rituals rooted in ancient tradition that are contemporary nonetheless, with products that are slow in nature, mindful of the environment, and devoted to you.
Sanchaya S.
Founder & Creative Director
we created vēr वेर
as a gesture of love,
an ode to authenticity,
and an appreciation for tradition, culture, and heritage.